05 · Business model

Fair for riders. Rewarding for pilots. Scalable for us.

Our pricing model is built for efficiency: riders share the cost of a trip the pilot is already making, at a transparent per-km fare with no surge, and we keep a thin 3% platform fee. Recurring commutes mean the same rider travels twice a day, every office day.

The pricing model

Why our pricing is efficient for everyone.

Ride-hailing has to pay a driver for the whole trip, and that's why fares surge. We only split the running cost of a journey that was happening anyway. Riders pay less, pilots recover their costs, and the platform stays lean.

₹0
surge pricing
₹0
fleet or vehicle cost
₹0
driver incentives
Example · 15 km sedan / suv commute
Base fare₹20.00
15 km × ₹6 / km₹90.00
Peak-hour surge₹0.00
Rider pays₹110.00
Pilot keeps (97%)
₹106.70
Platform (3%)
₹3.30

Rates are the ones implemented in our prototype backend. Final launch pricing will be validated with real commuters in our pilot corridor.

01
Cost-sharing, not profit-driving

Pilots are already making the trip. The fare helps them recover fuel and running costs, so riders pay far less than a dedicated cab.

02
No surge, ever

The fare depends only on distance and vehicle class. The 9 AM commute costs exactly the same as a noon trip.

03
Fair by vehicle class

Bikes, autos, hatchbacks, sedans and vans each have their own base, per-km rate and minimum fare.

04
A thin 3% platform fee

The pilot keeps 97% of every fare. There is no fleet to fund and no driver incentives to pay, so we don't need a high take rate.

05
Transparent before you ride

The rider sees the exact fare on the match card before accepting. No meters, no haggling, no surprises.

06
Exact to the paisa

Fares and splits are computed in integer paise on the server, and settled instantly over UPI.

Rate card

Distance × vehicle class. No surge. Ever.

The proposed rate card, as implemented in our prototype. The same trip costs the same at 9 AM as at noon. Fares are computed server-side in paise from the road distance and the pilot's vehicle class.

Vehicle classBasePer kmMin fare5 km10 km15 km25 km
Bike / Scooter₹0₹3₹15₹15₹30₹45₹75
Auto rickshaw₹10₹4₹20₹30₹50₹70₹110
Hatchback₹15₹5₹30₹40₹65₹90₹140
Sedan / SUV₹20₹6₹40₹50₹80₹110₹170
Van₹25₹7₹50₹60₹95₹130₹200
Minibus₹30₹8₹60₹70₹110₹150₹230
Rider pays
A fixed, visible fare before accepting
Pilot keeps
97% via bank or UPI payout
Platform earns
3% commission, split in integer paise
Unit economics

Model the business yourself.

We have no revenue yet, so this is a scenario model, not a forecast. Adjust the assumptions to see how gross ride value and platform revenue would scale with daily riders under our pricing model.

Vehicle class

Fares use the rate card implemented in our prototype backend (base + per-km, with a minimum fare). Assumes two rides per rider per office day (to work and back). We're pre-launch, so these are illustrative scenarios, not forecasts or actual results.

Fare per ride
₹90
Platform earns / ride
₹2.70
Rides / month
2,00,000
Gross ride value / month
₹1.8Cr
Platform revenue
₹5.4L/ month
Annual run-rate
₹64.8L
Revenue streams

Commission at launch. A commute platform over time.

The ride commission is how we plan to prove the marketplace. Recurring behaviour, employer relationships and verified savings data could open higher-margin streams on top.

At launch

Ride commission

3% of every settled fare, deducted automatically at payment and configurable per market. Already implemented in the prototype.

Next

Employer programs

Company-only pools, commute subsidies and emissions reporting on a per-seat SaaS fee.

Next

Commute passes

Monthly subscriptions for recurring riders: predictable spend for riders, predictable income for pilots.

Later

Embedded services

Ride insurance, fuel and FASTag partnerships, and vehicle services for our pilot base.

Later

Carbon & ESG data

Verified shared-ride savings (fuel, CO₂) from our savings snapshots, packaged for corporate reporting.

Later

Mobility insights

Aggregated, anonymised corridor demand data for planners and real-estate partners.

Positioning

Low cost and high trust: the quadrant no one serves.

Cheap options aren't trusted or reliable. Trusted options are expensive at peak. Pair My Ride combines peer-to-peer economics with verification, fixed pricing and recurring matches.

vs. ride-hailing: No surge, and a fraction of the fare, because the pilot is making the trip anyway.

vs. informal carpools: Verified pilots, fair algorithmic pricing and UPI settlement.

vs. public transport: Near door-to-door pickup along the pilot's road corridor.

THE GAP WE OWNCost per commute →Trust & reliability →Cab aggregatorsAuto rickshawsPublic transportInformal carpoolsDrive alonePair My Ride
Illustrative positioning of commute options
Planned go-to-market

Win one corridor. Then the next one.

01

Corridor-first launch

Start with dense office corridors (e.g. Koramangala ↔ Electronic City) where routes naturally overlap, and win liquidity street by street.

02

Seed pilots first

Supply is the constraint. Reverse matching means every new pilot immediately serves riders already waiting.

03

Tech-park partnerships

Onboard through office campuses, HR teams and employee groups to build instant trust density.

04

Partner loops

Commute partners turn every good ride into a recurring pair, and every pair into referrals.